Barrett-Jackson breaks sales record for 2024 Scottsdale auction

By Brandon Brown

Barrett-Jackson, the Scottsdale-based collector car auction house, broke a company record with its flagship 2024 Scottsdale auction.

In total, 2,016 cars were auctioned off at WestWorld of Scottsdale that brought in $200.9 million in auction sales and 1,180 pieces of authentic auto memorabilia were sold for $6.7 million, adding up to $207.6 million – the most for a single auction in Barrett-Jackson history.

A 1956 Mercedes-Benz 300SL Gullwing fetched the highest price at the week-long event, going for $3.41 million on Jan. 29.

“It was a tremendous event this week in Scottsdale with our largest docket in history, a record number of bidders, and an impromptu live performance by Rock & Roll Hall of Famer Sammy Hagar,” Craig Jackson, chairman and CEO of Barrett-Jackson, said in a statement. “We continue to set the bar within the hobby with record-breaking sales like the 1956 300SL Gullwing, and our top sales reflect both the quality and diversity of our docket.”

Barrett-Jackson announced during the event that it will be adding a second Scottsdale auction in October.

Click through the gallery below to see the hottest sales from Jan. 24, when the highest-priced vehicles were sold:

Other auctions in town

While Barrett-Jackson was the largest collector car auction, it was not the only one to be held last week. Multiple auction houses held events in Scottsdale in January, and the cumulative total of auto sales for the week was $244.8 million, according to industry follower Hagerty.

Overall, 2,375 cars were auctioned off in Scottsdale last week with the average price at $103,083, according to Hagerty’s count. That is up from the 2,242 auctioned off in 2023.

While most of the action was at Barrett-Jackson, the car that fetched the highest price was at the Bonhams event in Scottsdale, where a 2022 Bugatti Chiron Super Sport Coupe sold for $5.175 million.

Some other high-priced cars included a 2020 McLaren Speedtail Coupe that sold for $2,012,500 at RM Sotheby’s and a 1938 Mercedes-Benz 540K Sindelfingen Cabriolet B that went for $1,545,000, also at RM Sotheby’s.

Check out the daily recaps of the top cars sold each day during the 2024 Barrett-Jackson Scottsdale Auction:

Click here to see the top selling cars from Monday

Click here to see the top selling cars from Tuesday

Click here to see the top selling cars from Wednesday

Click here to see the top selling cars from Thursday

Click here to see the top selling cars from Friday

Click here to see the top selling cars from Saturday and Sunday